The Story of DXRacer

PattyJanuary 28, 2023

DXRacer embarks on a new journey in 2023 with a brand new image.

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Mission & Vision


DXRacer is in a relentless pursuit of making gaming chairs with top-tier quality for users with different needs.
Gamers trust and love our products and we want to keep it that way by doing what we are already good at and also expanding our horizons to making more than just chairs with quality.


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Birth

DXRacer started in Michigan, US as a company that designed and manufactured high-end professional sport seats.
◎Double
◎Xtreme
◎Racer – Player, Participant
DXRacer stands for a player or participant with inexhaustible energy, unrelenting spirit, and on a journey of relentless pursuit in being the best at what they do.

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Innovator–Gaming Chair

DXRacer relied on our experience in manufacturing high-end sport seats to rework the traditional engineering of seat structures, concepts, and materials, inventing the first generation of gaming chair.

DXRacer started the “Gaming Chair” concept and created a new category in high-end sitting options; DXRacer launched the “Formula” Series in 2006, the first gaming chair model known to consumers worldwide.

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Pioneer–We Set the Standards

DXRacer started in the Esports scene and popularized gaming chairs by actively sponsoring tournaments such as WCG, League of Legends (LCS, LEC, LCK, LPL), Dota 2 The International, CS:GO Majors, and many others. DXRacer made gaming chairs a common sight, standard and essential product for Esports tournaments up to this date.

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DXRacer worked with top Esports organizations such as Faze Clan, SKT T1, Samsung Galaxy, Fnatic, Navi, and Optic Gaming. As well as creating custom seats in collaboration with endemic brands such as Monster Energy, Facebook Gaming, Sony, Razer, and Twitch.

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Business Development

2006 – China
2010 – South East Asia
2011 – Europe
2012 – South America
2013 – North America
2015 – Middle East
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DXRacer is constantly developing new markets across the globe, establishing a stable and dynamic distribution network. We sold more than 7 Millions chairs in 56 countries over the course of 17 years.

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Rebranding

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